Setiap orang pasti mempunyai masa lampau... pengalaman lalu yang banyak mengajar mendewasakan kita hari ke hari.. Pasti kenangan dan memori yang tercipta itu sesuatu yang sangat bernilai dan sukar di tukar ganti... Itulah antara intipati tema yang diketengahkan oleh seorang photographer Tom Hussey dalam karyanya...
Pegawai Bomba
Graduasi
All Images © Tom Hussey
Texas based photographer, Tom Hussey reflects on his recent collaboration with the pharmaceutical company, Novartis for their ”Reflections” campaign.
”Based on an earlier portfolio image, I was awarded a job for an Alzheimer’s drug called the Exelon Patch made by Novartis. The Exelon Patch helps patients maintain long-term memories during the early stages of this horrific disease. I was fortunate to be included in a lot of the early concept stages for the campaign. I knew immediately location scouting and casting were going to be very important to evoke the emotions associated with the disease. The campaign has been extremely successful for the promotion of the brand and people universally respond to the images. After we shot the campaign, the images went into testing and legal review. They were so well received that the images, all 10 of them, were printed full page in the brochures and other collateral.” -Tom Hussey
Cikgu
Nurse
Saintis
Pegawai
Model
Buruh
Tom Hussey’s compelling photography has recently been featured in Communication Arts 2010 Photography Annual.
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